Privacy Policy

Information We Collect

We collect information you provide directly — name, email, phone number, hair preferences, payment details — and information generated by your use of FADED, such as bookings, messages with shops, and device data.

How We Use Your Information

We use your information to operate the service: to create your account, fulfill bookings, send transactional and (where you've opted in) promotional messages, prevent abuse, and improve FADED.

SMS & Phone Number

If you opt in to SMS, your phone number is used to send appointment confirmations, reminders, updates, support messages, and occasional promotional messages from shops you've booked with. Message frequency varies. Standard message and data rates may apply. We log opt-in and opt-out events (including the consent text you agreed to and the time of your action) to comply with carrier and TCPA requirements. We do not sell or share mobile information, phone numbers, or SMS consent records with third parties or affiliates for marketing or promotional purposes. See our Terms of Service for the SMS program details.

Sharing With Shops

When you book or message a shop, we share the information needed to fulfill that booking — name, phone number, appointment details, and any messages you send.

Service Providers

We use vendors to host the service, send messages, and process payments (e.g. Supabase for hosting and database, Telnyx for SMS delivery, Square for payments). These vendors receive only the data they need and use it solely to operate the service on our behalf — not for their own marketing.

Advertising Measurement

On FADED pages for prospective barbers, we may use the Meta Pixel and Meta Conversions API to understand whether an advertisement led to an allowlisted funnel action, such as opening onboarding, creating an account, booking an intro call, starting checkout or a trial, or purchasing a subscription. For visitors we identify as being in the United States outside California, this measurement may be on unless you opt out. In California, we require your prior permission. We disable Meta measurement in unsupported or unknown regions and whenever we detect Global Privacy Control.

This measurement may involve advertising cookies, browser and device information, page context, purchase amount, a pseudonymous identifier, and a securely hashed email address. We do not send your phone number or SMS consent record to Meta. FADED disables Meta Automatic Events, automatic form-field capture, and Automatic Advanced Matching; only our explicit event allowlist is eligible to be sent. Meta processes information it receives under its own terms and privacy policy.

Your Choices

You can update your profile, change SMS preferences, or delete your account at any time from Settings. Reply STOP to any FADED text to opt out of SMS. Use the Your Privacy Choices / Do Not Sell or Share control to turn advertising measurement off or, where available, back on. Turning it off takes effect in this browser immediately. Once the choice reaches our systems, it also blocks pending and future Meta deliveries associated with that acquisition journey. We retry a locally saved choice if a temporary connection problem prevents that update. We also honor a detected Global Privacy Control signal by locking this measurement off. Your advertising choice does not change your SMS choice or prevent FADED from providing the service you request.

Security

We use industry-standard safeguards to protect your data. No system is perfectly secure, so please use a strong, unique password.

Changes

We may update this Policy. Material changes will be communicated through the service.

Contact

Questions about your data, SMS messages, or your consent records? Email aadi@bookfaded.com. We aim to respond within 2 business days.